Press Release Credibility Checker

Is Your Press Release Getting Real Exposure Anywhere?
Let’s Find Out.

Rate it Learn More

IN THE PRESS

Analyze the Websites that Published Your News

Our tool helps you quickly evaluate the credibility of websites that published your press release. Simply upload your latest pick-up report, and we’ll run a detailed analysis to reveal if these sites lean toward legitimate news, advertising, or low-credibility content.

No guesswork, just clarity.

Upload

Upload your report.

Analyze & reflect

Receive an instant report on site credibility, trustworthiness, and advertising focus. Leverage these insights to reflect on where your brand's messaging lives.

Newswires haven't evolved in decades and
no longer serve their original purpose.

Expensive

Opaque and monopolistic pricing, exceeding $2K per release

Outdated

UI/UX is poor, clunky, and requires specialized expertize

Exclusionary

Cost and complexity limit access to less than 1% of businesses

Limited impact

Single channel distribution without guaranteed placement

What Customers Are Saying

“I’m not a fan of Cision and if another player were to step in with strong offerings, I think we’d be keen to abandon PR Newswire.”

John Smith

ACME Agency

“Newswires haven't worked for 20 years and are just getting worse.”

Joe Smith

Growth, Stealth Startup

“You should not have to pay more if you embed a video and one photo—it should be included. It seems odd that some places make you pay more.”

Bryant Chou

CTO at Slapper Labs

"In general, we feel that newswire distribution isn’t worth the ROI."

Karen Jones

Head of Marketing, Google

While there might be a lot of placements online, most are low-quality sites.

Jamie Patterson

Public Relations

It is definitely a spray-and-pray experience.

Stanley P.

Marketing, Meta

In my role, I work with a number of companies and orgs that are scaling their communications and looking for creative ways to do so. The answer cannot and should not always be ‘hire an agency.’ And it’s also a real question about how to do this work with efficiency and clarity. More tools to do this is exactly what our field needs, but proof of concept is key.

Felicia W.

CMO

[The newswire] just seems like an outdated mode of getting the word out there.

Lisa Barton

Head of Marketing, eCorp

Most pick-up is small, random, local outlets. I hate when services charge extra for word count and limit to one image/video or logo, 24-hour approval process.

Jerry Lowell

PR Professional

We have used them in the past, and while there might be a lot of placements online, most are low-quality sites—seems the exception if a wire release gets picked up by mainstream media. It has rarely been worth the expense.

Wendy Christopher

Director of Marketing

[It] would be better to have more reputable publications.

Stephanie F.

Head of Marketing